Bridging the Gap: Fostering a Unified Culture Between Sales and Tech Teams
In many organizations, the sales team and tech team can seem like they’re worlds apart. Their different focuses and contrasting personality profiles often lead to silos forming between departments. This can hinder communication, collaboration, and the overall success of the company. In this guide, we’ll explore some effective strategies to build a cohesive culture that …
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October 2, 2023
How to Run an Effective Discovery Meeting
If a client has given you the green light to set up a meeting and take a moment of their time, you need to know how to capitalize. Known as a “discovery meeting,” this make-or-break moment is one of the most crucial parts of the sales process. Here, we’ll break down how to set yourself …
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September 6, 2023
HOW YOUR MSP CAN FIND ITS IDEAL CUSTOMERS
As any business owner can attest, customer acquisition can feel like a never-ending struggle. So, when you’re endlessly prospecting for new clients, the concept of an “ideal” customer can seem a bit luxurious. After all, isn’t any customer that is willing to pay for your services “ideal”? In order to build and maintain long-term growth, …
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July 12, 2023
HOW TO EFFECTIVELY MANAGE A “MEET THE TEAM” INTERVIEW
As companies up their efforts to attract top salespeople, it may feel as if you should jump at the chance to snag any promising prospect at the drop of a hat. But the truth is fit within your company culture can be just as important as skills and resume. For this reason, it’s always imperative …
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May 4, 2023
TOP RECRUITMENT TRENDS IN 2023
The recruiting landscape is constantly evolving. And with the turmoil of the last few years spurring constant whiplash-inducing changes, deciphering where things are heading can seem futile. But a few trends have emerged that must be addressed by recruiting professionals looking to keep up with the competition. Here, we’ll explore recruiting trends that have taken …
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April 12, 2023
The Most Common Recruiting Challenges and How to Handle Them
Every business owner understands the value of top-notch talent. After all, one wrong hire can result in a considerable amount of wasted time and resources. While finding quality candidates is always going to be a challenge, experienced managers know that recruiting is a complex process that requires foresight and planning. Here, we’ll discuss three of …
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March 9, 2023
The Importance of a Value Proposition for MSPs
If you’re an MSP owner, you know that you can help other people’s businesses. You understand, inherently, that your services and products have value. If they didn’t, then why would your company exist? Unfortunately, if you can’t explicitly and succinctly explain what makes your services valuable potential customers aren’t likely to give you a chance …
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February 8, 2023
The Importance of a 30-Second Elevator Pitch for MSPs
You never know when an opportunity will present itself. If a potential client is ready and willing to listen, they expect you to share everything they need to know about your company in whatever time they have available. And as time is money for any business leader, that amount will likely be short. A vital …
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January 12, 2023
The Importance of Battlecards in Sales Development for MSPs
If you’re an MSP leader, you know that generating leads and closing deals can be challenging. Managed Service Provider salespeople have a lot of products and services to keep track of. And for each of these, they need to be able to list the product or service’s key features as well as talk in-depth about …
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December 7, 2022
CASE STUDY: HOW TO GENERATE MORE MARKETING-QUALIFIED LEADS
Generating marketing qualified leads (MQLs) can be a tough nut to crack for many MSPs. After all, MQLs are potential customers identified as having a higher likelihood of becoming paying customers based on their expressed interest in your company. As MSPs grow and referrals start to slow, they need to find ways to attract MQLs …
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November 4, 2022