Tips on Training New Hires to Become Effective Prospectors
Teaching new hires to be strong prospectors is a critical component of building a successful sales team. Prospecting, the process of identifying and reaching out to potential customers, can be daunting, especially for those new to the role. However, with the right training and strategies, even the newest salesperson can become a proficient prospector. Here’s …
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June 10, 2024
Build Your Authority Through Leadership
As Managed Service Providers (MSPs) operate in a highly competitive landscape, differentiating oneself is essential to not only survive but thrive. Building authority in the marketplace is a key strategy that can set an MSP apart from competitors, and one effective way to achieve this is by becoming a thought leader. Here are actionable steps …
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April 16, 2024
Leveraging Your LinkedIn Network for New Sales Opportunities
As a Managed Service Provider (MSP), finding new sales opportunities is pivotal in keeping your business ahead of the competition. In this digital age, one of the most powerful tools at your disposal is LinkedIn. With over 700 million users, LinkedIn is the premier professional networking platform and a goldmine for B2B marketing and sales. …
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April 1, 2024
The Discovery Meeting: Read the Room
Discovery meetings are pivotal in shaping the sales journey, providing a deep understanding of client needs and setting the stage for successful engagements. Mastering these interactions requires a blend of skill, preparation, and adaptability. Here are some strategies to enhance your effectiveness in discovery meetings, drawn from in-depth analyses and real-world applications. The Art of …
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March 25, 2024
The Art of the Spark: Fueling Curiosity in MSP Discovery Calls
Mastering the discovery call is essential for any successful Managed Service Provider (MSP). This is your first interaction with a potential client, the moment you set the stage for what could become a long-term business relationship. But how do you move beyond the standard checklist of services and technical jargon to truly engage your prospect? …
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March 11, 2024
Mastering the Art of Building Effective Lead Lists
In the fast-paced world of business, creating a robust lead list is essential for driving growth and ensuring success. Navigating the multitude of options available for lead list services can be overwhelming, but with a clear strategy, you can streamline the process. In this article, we’ll explore effective ways to build a lead list and …
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December 6, 2023
Bridging the Gap: Fostering a Unified Culture Between Sales and Tech Teams
In many organizations, the sales team and tech team can seem like they’re worlds apart. Their different focuses and contrasting personality profiles often lead to silos forming between departments. This can hinder communication, collaboration, and the overall success of the company. In this guide, we’ll explore some effective strategies to build a cohesive culture that …
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October 2, 2023How to Run an Effective Discovery Meeting
If a client has given you the green light to set up a meeting and take a moment of their time, you need to know how to capitalize. Known as a “discovery meeting,” this make-or-break moment is one of the most crucial parts of the sales process. Here, we’ll break down how to set yourself …
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September 6, 2023
HOW YOUR MSP CAN FIND ITS IDEAL CUSTOMERS
As any business owner can attest, customer acquisition can feel like a never-ending struggle. So, when you’re endlessly prospecting for new clients, the concept of an “ideal” customer can seem a bit luxurious. After all, isn’t any customer that is willing to pay for your services “ideal”? In order to build and maintain long-term growth, …
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July 12, 2023