THE SNEAKY SALES X-FACTOR: BRAND AWARENESS
There’s no disputing it. Conversions are king. In the era of data-driven technology, companies have become obsessed with boosting Return on Investment (ROI) with hyper-specific analysis of sales funnel metrics. But if you focus only on marketing tactics with easily trackable, concrete results, your sales team may still end up struggling to connect with potential …
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June 1, 2021
SALES AND PROSPECTING IN A POST-COVID WORLD
With the pandemic upending almost every aspect of the business world, it’s no surprise that sales prospecting strategies have also shifted dramatically over the past year. But which current sales trends and prospecting practices will stand the test of time? In the post-covid economy, a new sales model is bound to emerge, and businesses with …
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May 3, 2021
EVALUATING YOUR TIME MANAGEMENT
Distractions are everywhere these days. With new apps, TV shows, gadgets, publications, and social media options, our attention is in high demand. As a business owner, time is your most valuable asset. And with promising spring and summer months ahead, it makes sense to invest some energy right here and now in reevaluating the way …
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April 13, 2021
WHY IS “ZOOM FATIGUE” ZAPPING ALL YOUR ENERGY?
Although many of us initially might have thought we’d never tire of skipping our morning commutes and sipping tea in our home offices, it seems a new form of exhaustion is starting to set in as of late. Known as “Zoom Fatigue,” it’s a special type of tired, requiring no physical exertion to send you …
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June 2, 2020
Why Laying Off Your Sales Staff During COVID Is A Bad Idea
Given the new reality of the business climate, everyone is looking at their expenses to figure out the best places to tighten their belts. While deciding to lay off your sales staff may seem like a place to turn because you may not want to carry their salaries, business owners who resist the temptation to …
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April 20, 2020
Tip: Keep your remote workforce moving in the same direction
A morning huddle can keep your staff accountable during this unprecedented time. You’ve taken the steps to get your workforce set up and working from home, but how do you know if they are being accountable to their daily tasks? How do you keep organization cohesion while your employees are scattered all over the place? …
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March 19, 2020
Achieving Compliance With Kari’s Law And E911
A 2013 tragedy in a Texas hotel room could have been averted if the family member who tried to call for help knew that they needed to dial “9” to get an outside line before reaching 911 on the hotel’s multi-telephone system (MLTS). This senseless tragedy sparked a petition, to require businesses to make it …
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February 13, 2020
It’s 2020 and You Still Don’t Have a Digital Marketing Plan?
Digital Marketing for MSPs With the rise of SEO, social media, Google AdWords, Google Re-marketing, and monthly drip email campaigns, advertising has seen a massive shift toward digital marketing. If you’re a business owner who still hasn’t taken the dive into digital marketing, you’re not alone. One in five small businesses have yet to incorporate …
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February 4, 2020
MSP Lead Generation Trends for 2020
The New Year has arrived, and individuals and businesses alike are taking advantage of the clean slate to make this year their best yet. Of course, marketing is still one of the best ways to grow your business in 2020, and there are some new trends that are making waves in the sphere of MSP …
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January 29, 2020
Case Study: How Proper Management Helps Retain Talent
BACKGROUND: A recent OSR client was struggling to add and keep quality salespeople on their workforce. Over the years, they hired five different candidates hoping to groom them into long-term employees but were failing to get them to stay. One of their new hires even abandoned ship within two weeks of being given the job. …
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January 15, 2020